IIT BOMBAY STARTUP

Upgrading your split ACs into Air Purifier

Introduction:

Do you know that your home AC can act as an Air Purifier? Imagine stepping into your home after a long day and feeling the cool breeze. Are you tired of simply cooling your space without addressing the quality of the air you breathe? Traditional air conditioning systems fall short when it comes to ensuring clean air as they recirculate existing pollutants. What if your AC could be upgraded to not only cool but also purify the air?. This is not just a dream—it's the reality crafted by AIRTH, an innovative startup born out of the prestigious IIT Kanpur and IISc Bangalore, revolutionising the air purification segment by breaking the cost barrier and making air purification affordable for the masses.

In the midst of the COVID-19 pandemic, the world witnessed a collective awakening to the importance of clean, breathable air. We found ourselves confined within our homes, seeking refuge from the invisible threat lurking in the air around us. It was during this pivotal moment that AIRTH emerged. Determined to provide a new dimension to air conditioners, we're revolutionising the way you perceive cooling systems. Our innovation goes beyond traditional air conditioning by integrating advanced air purification technology. We're redefining the use-case of ACs, offering not just cooling but also purifying capabilities, ensuring that you experience not only comfort but also clean, fresh air. By harnessing the power of cutting-edge technology and leveraging the expertise of renowned institutions like IIT Bombay,Ravi Kaushik, An Aerosol Engineer from IIT-Bombay embarked on a mission to transform our ACs into formidable air purifiers.

 

Inception of Airth

Recognizing this critical issue of indoor air pollution early on, Ravi, the CEO of Airth, initiated a journey to revolutionize indoor air purification. He discovered a startling truth – our homes, our sanctuaries, are not adequately protected from airborne threats. Thus, AiRTH was born out of a mission to safeguard individuals and families from harmful pathogens and pollutants lurking in indoor air.

Airth's journey began with a simple yet profound realisation: traditional air purifiers were not just ineffective, but often perpetuated the problem by becoming breeding grounds for harmful microbes. The need of the hour was a solution that could not only capture but deactivate airborne pathogens in real-time. With this vision in mind, AIRTH embarked on an extensive two-year research and development journey, culminating in the creation of the world's first antimicrobial air purifier. Powered by the innovative DCD mechanism—deactivate, capture, deactivate—developed in collaboration with IIT Bombay, AIRTH's purifiers offer unparalleled protection by neutralising aerosolized viral and fungal loads in the air.

 

The Technological Marvel:

Technology: Central to AIRTH's innovation is its commitment to simplicity, efficiency, and affordability. Unlike conventional air purifiers that come with hefty price tags and complex installations, AIRTH's solution is designed to seamlessly integrate into our daily lives. The introduction of an air purifier module tailored specifically for Split ACs ensures that purification is not just a luxury but a necessity accessible to all. Utilising HEPA filters coated with plant-based compounds, AIRTH's modules eliminate 99% of pollutants, from microscopic particles to allergens.

Certification: Our filters have undergone rigorous testing at various reputable laboratories accredited by CSIR (Council of Scientific and Industrial Research) and NABL (National Accreditation Board for Testing and Calibration Laboratories).This certification not only highlights the effectiveness of your air filters in combating microbial threats but also underscores their capability to enhance overall indoor air quality by efficiently addressing particulate pollution. It fosters credibility and trust among consumers, showcasing our product's ability to cultivate a healthy and safe environment conducive to clean breathing.

Environment Friendly: We came across various different solutions that utilised a specific chemical to render surfaces antiviral. Disposal of such chemicals could potentially lead to environmental repercussions or other complications. With a focus on sustainability, Airth's germ destroying filters are both effective and eco-friendly as they use ingredients like polyphenols and polycationic polymers commonly found in green tea, offering a solution that's both effective and eco-friendly.

 

 The Installation Experience

One of the most remarkable aspects of AIRTH's innovation lies in its simplicity of installation. Gone are the days of cumbersome setups and professional assistance required for air purifiers. With AIRTH's AC purifier, transforming your home into a haven of clean air is as easy as unboxing, assembling, and affixing. In just three simple steps, you can experience the transformative power of purified air, elevating your indoor environment to new heights of freshness and vitality.

 

Affordability Redefined

While the efficacy of AIRTH's purifiers speaks volumes, what truly sets it apart is its accessibility. By breaking the cost barrier and offering its revolutionary solution at an affordable price point of just Rs. 2299, AIRTH has democratised air purification, making it accessible to households across the socio-economic spectrum. With over 3000 satisfied customers, including esteemed institutions like RBI and ONGC, AIRTH has become synonymous with trust and excellence in air purification.

 In a world where the air we breathe has never been more precious, AIRTH stands as a beacon of innovation and hope. By transforming our ACs into powerful air purifiers, AIRTH is not just revolutionising the way we cool our homes but redefining our very concept of indoor air quality. Say goodbye to pollutants, allergens, and harmful microbes, and embrace a breath of fresh air with AIRTH—because when it comes to your health, every breath counts. Join the AIRTH revolution today and experience the difference yourself.

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