According to a recent World Health Organization (WHO) report, air pollution has become one of the world's biggest environmental health risks, linked to around 7 million deaths in a year. The new data further reveals a stronger link between indoor and outdoor air pollution exposure and cardiovascular diseases, such as heart disease as well as between air pollution and cancer. The involvement of air pollution in the development of respiratory diseases, including acute respiratory infections and chronic obstructive pulmonary diseases, is quite known. While both indoor and outdoor pollution affect health, recent statistics on the impact of household indoor pollutants (HAP) is alarming. The WHO research shows that 3.8 million premature deaths occur each year due to health issues like stroke, heart disease, lung cancer and chronic obstructive pulmonary disease, largely due to air pollution.

“Indoor air can be just as polluted, if not more so, than the air outside.” Do you ever wonder what exactly you're breathing in every day?

Imagine walking into your house, only to find that the air you're breathing is betraying you. Yes, even inside your cosy bedroom, the air can be filled with invisible threats. Does it really bother you to know that the air you breathe in is so harmful for you and your loved ones? You might be surprised to learn that common indoor air pollutants like volatile organic compounds (VOCs) from household cleaners, PM2.5 particles from cooking, and various microbes are constantly taking over spaces in your own home. These pollutants can cause everything from mild allergies to serious respiratory issues.

To battle these invisible enemies, many people turn to Air Purifiers. Characterise a sleek device in the corner of your room, humming softly as it works tirelessly to clean the air. These devices often use HEPA filters, which capture up to 99.97% of particles as small as 0.3 microns as some air purifiers use technology like Activated carbon filters tackle unpleasant odours and VOCs, ensuring your home smells as fresh as a pastureland. However, while these Air Purifiers are effective, they come with certain challenges. They bound a price range of 10k to 20k and sometimes even beyond that, which could be deemed expensive for the average consumer, requires additional storage and may call for increased power consumption. More significantly, they can trap germs but don't always deactivate them. The existing air filters become a breeding ground for captured germs. Growing breed of germs would clog the pores of the filter, reducing the life of the filters and more importantly, release of these germs can infect people in the vicinity.

Have you ever considered how much energy your air purifier consumes or how often you need to change its filters?

Let's move ahead to the next generation of air purifiers which are well equipped with cutting-edge technology to address these shortcomings. These new air purifiers not just capture pollutants but also helps in destroying bacteria and viruses completely. At the same time preventing bacteria and viruses from reproducing. They focus on an antimicrobial coating that actively deactivates harmful pathogens. These advancements transform air purifiers from mere filters into guardians of your indoor air quality.

Could your current air purifier be doing more to protect your health?

Despite multiple innovations in Air Purifying Sector, usage of air purifiers has not become a habit and many people still struggle with maintaining clean indoor air, especially in highly populated urban areas. Interestingly, many urban households have air conditioners that simply circulate air, but often just recirculate the same polluted air, failing to improve overall air quality. It would be a great achievement if we could upgrade these units to not only provide cool air but also purify it, delivering cool and clean air to our homes.

Have you ever thought about how your air conditioner could be of great help in improving indoor air quality?

Your own air conditioner can be transformed into a powerful air purifier. This innovative approach integrates seamlessly with the AC installed in your home, requiring no additional space. AC air purifiers capture and deactivate a range of pollutants, from VOCs and PM2.5 particles to bacteria and viruses. This means you can breathe easy without having to change your daily habits.

Is upgrading your air conditioner the key to a healthier home?

Let’s know about Airth, a revolutionary solution developed by brilliant minds at IIT Kanpur and IISc Bangalore. 
Portray this: A small, inconspicuous module that fits into your existing AC unit, enhancing it into a high-efficiency air purifier. Airth's technology uses an antimicrobial coating that captures and deactivates harmful pathogens including the SARS-CoV-2. It is energy-efficient, cost-effective and integrates effortlessly into your life.

Airth’s green coating and capture-and-deactivate mechanism ensure your air is not just filtered but genuinely purified. What if a simple upgrade could drastically improve the air quality in your home?

The benefits of using Airth extend beyond just removing pollutants. Living in a city like Delhi, where the air quality index (AQI) often spikes to hazardous levels, it’s not only important rather necessary to use Air Purifiers. Now, imagine stepping into your home, where Airth has transformed the air into a sanctuary of clean, fresh air.

By significantly improving the AQI inside your home, Airth enhances both your physical health and mental clarity. How much could your quality of life improve with cleaner air?

Cleaner air can significantly improve quality of life through various health, economic, and environmental benefits:

• It reduces exposure to life-threatening pollutants, lowers the risk of respiratory and cardiovascular diseases, and decreases the likelihood of premature death.
• Cleaner air enhances mental clarity, cognitive performance, and reduces the risk of conditions such as dementia.
  
  Healthier populations mean lower healthcare costs and a greater focus on a productive work lifestyle. Cleaner air also improves environmental quality by promoting healthier ecosystems, preserving biodiversity, and benefiting agriculture. Reduction in air pollution leads to less pollution in water and soil, contributing to a healthier overall environment.
  To summarize, cleaner air can improve health and economic outcomes while contributing to a more sustainable environment.

Appreciate & grab innovative solutions and breathe easier, knowing you're taking proactive steps towards a better, healthier life. What steps are you willing to take to ensure the air you and your loved ones breathe is as clean as possible?"

In the pursuit for a healthier, happier home, prioritizing indoor air quality is the need of an hour. While traditional air purifiers offer valuable benefits, innovative solutions like Airth provide a more comprehensive and convenient approach. By upgrading your air conditioner into a powerful air purifier, you can ensure your family breathes cleaner, safer air every day, year after year & moreover, generation after generation.

“Let freshness flow, with an AC purifier in tow, breathe easy, as now you know.”